Tuesday, March 13, 2018

Woman Spotlight: ClexaCon

ClexaCon took the twittersphere by storm in 2017. Seemingly coming out of nowhere and startling LGBTQ+ marketing trend watchers. Clexacon achieved what many have been challenged by for years – they reached the women of the LBT community. For the first-time leveraging technology to bring CIS, Bi, Trans, Queer women, gender non-binary people together to celebrate community, improve visibility and increase opportunities in the media industry.

As part of their vision of empowering and connecting the LGBTQ+ community, ClexaCon prides itself as the first and largest multi-fandom event for LGBTQ women and allies. ClexaCon brings together thousands of diverse LGBTQ fans and content creators from around the world to celebrate positive representation for LGBTQ women in the media.
With attendees from over 40 countries in 2017, we can only expect bigger and better events from the ClexaCon team. They took time out of their travels to share a bit of their story and what we can expect from them in 2018.

What was the driving force that led to ClexaCon?

ClexaCon was inspired by and created for fans. 2016 saw an unprecedented number of female LGBTQ characters killed off TV shows. One of the most publicized was the death of the fan-favorite character, Lexa, from the CW’s The 100. The convention was named in honor of the on-screen relationship between Clarke and Lexa (‘Clexa’).

The death of so many female LGBTQ characters and the attention that fans were able to bring to the Bury Your Gays’ trope led us to create an event that celebrates the characters we love and allows fans to come together from the around the world to celebrate our favorite stories from TV and film.

Did you know it would have such a far-reaching effect for women across the globe?

We knew we would have an international contingent, but we didn’t realize that we’d have attendees travel from 43 countries and 41 U.S. States! It became apparent fairly quickly that an event of this kind, on such a large scale, that brought together actresses, content creators, artists and journalists to talk about representation for LGBTQ women across television and film was something that had never been done but that there was a huge demand for. We received emails very quickly from people around the world who wanted to attend, who were excited to see an event like this that catered specifically to them for the first time in their lives.

How did you choose Twitter as your primary platform to launch your brand?

Twitter was a major platform in the drive for better representation on television for the LGBTQ community. Fans used Twitter to mobilize a movement and organized trends that forced networks and the mainstream media to take notice. It was like nothing any of us had seen before. We felt Twitter was a natural fit as a tool for an event like ours that was designed for fans.

What can we expect for the upcoming ClexaCon 2018?

We’re expecting many more attendees from around the world for our second event. We have a bigger line-up of actresses and more industry guests. We’ll have more panels and workshops and lots of opportunities for attendees to meet and mingle with their favorite actresses and content creators. This year we are partnering also partnering with the True Colors Fund who will receive a portion of proceeds from our charity events including our signature event Cocktails for Change which allows a small group of attendees to mingle with most of our featured guests at an exclusive event.

What would you like to see ClexaCon achieve?

Ultimately, we hope that we can be part of improving representation and visibility for our communities. We hope that we can encourage more LGBTQ people - especially women and other underrepresented members of the LGBTQ community - to continue to speak up for better representation of our lives on screen and to get involved in creating the content they want to see. In the process of doing that we hope that we are helping to create a positive and fun community where we can feel free to be ourselves and come together for incredible events around the world!

What are the plans to take this global? if any.

We recently announced our first international event which will take place in London November 2-4, 2018. We hope that in years to come we’ll be able to have ClexaCon pop-up events at locations around the world. We know that many members of our community do not have the resources to travel internationally for an event like this and we want to give as many people as possible the opportunity to participate.

Connect with ClexaCon socially!

Written by Ingrid Galvez,

Chair, Diversity & Inclusion and Programming,

Organizational Development Consultant, 

Strategic Remedy Group

Strategic Remedy Group is a certified LGBTBE focused on cultivating collaborative communities to propel business success.

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