Wednesday, February 3, 2016

Suppliers Come Together: Understanding Mainstream Influentials

David Ricciardi has 25 years of experience in the technology field, 18 of which have been as the co-founder and President of the Jersey City-based information services company, Proximo. “Proximo has been fortunate to work with some great companies, such as L'Oreal, Toyota Financial Services, Time Warner, Financial Times, and AARP,” he said.

While strategizing over the need for better metrics to support LGBT marketing and diversity and inclusion with Scott Seitz, the head of SPI Marketing, David realized the need for a new service in the marketplace. SPI Marketing specializes in LGBT marketing and has 20 years of experience marketing for clients like Absolut, Pepsi, LOGO, IBM and MillerCoors. From this union of data and LGBT marketing experience, UMI was born.

David Ricciardi
Co-Founder & President, Proximo
Partner, UMI

UMI, short for 'Understanding Mainstream Influencers,' is a panel of LGBT influential consumers. UMI can tell a company how its brand is being considered by the LGBT community, broken down by demographics, and how it compares to the competition. This way, you can see if your marketing program is working in a way that delivers return and is sustainable,” David stated.

“UMI gives our community an opportunity to influence products and services we buy. If we support companies producing these products with better insights and metrics on our affinities, they can have a better relationship with us.”

Both Proximo and SPI Marketing are two LGBTBEs and members of NGLCCNY. David said UMI is a perfect example of the types of positive relationships and ideas born from the Chamber. Proximo has been an NGLCCNY member since the Chamber began, and David has held positions on the Executive Committee for NGLCCNY the past six years - first as Supplier Diversity Chair, and currently as Chair of Corporate Engagement. UMI also sourced strategic partner Socio, another LGBTBE, to create, align and design the brand, for who UMI is today.

“NGLCCNY has always provided a wonderful experience to meet and get to know prospective clients in a way that really let's us understand what they need.” David urges every LGBT-owned business to join the chamber, or at least come out to a networking event to see the value in joining firsthand.

David was born in Brooklyn, where he currently resides with his family. “I am a family man at heart," David says. "I've been with my fabulous husband Derek for nine years now (officially married two!) and our daughter Sofia is 11 and is amazing.” In what little spare time they have, he says he and Derek enjoy cooking and brewing their own beer: “What more does a person need?”

To sign up for UMI, visit here.
To inquire about UMI, contact:
To learn more about Proximo, go here.
To learn more about SPI Marketing, click here.

Written by Ashley Bellman,
Corporate Journalist, Media Communications Committee.

If you'd like to be featured in one of our upcoming communications, please contact me at

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