Sunday, December 6, 2015

Getting What You Want this Holiday: More Business!

The million dollar question I get from all new members, whether they are a local member, nationally certified, or an ally looking to support LGBT business, is, “How do I get the most out of my membership?”

I could rail on this subject like a political pundit on election day, from going to monthly events and attending the national NGLCC conference, to simply writing thank you letters after meetings, but the most overlooked factor I would say is to update and manage your online profiles!

At the risk of sounding like Tony Robins, or even worse your 5th grade teacher by asking you rhetorical questions, I would ask you, “Do you know you have an incredible tool at your disposal to help you get more visibility from potential buyers and clients?” That tool is your online profile.

We here at NGLCCNY work tirelessly to make sure you have the latest chamber technology to help you get the most visibility possible when you are a member. That place where you go to pay off membership dues, also happens to be the place to make your business shine within our NGLCCNY online business directory.  

When you keep your NGLCCNY (or My NGLCC for you LGBTBEs) online profiles sparkling like Christmas tree/Hanukkah bush tensile, it serves as a research resource for potential clients to see just what your business does. It also gives other members a way to connect with you. Furthermore, it provides us here at the chamber one more way to see if your company would benefit from one of our numerous supplier events such as, Certified Superstar, Certified Supplier Roundtables, or our annual Mini-Conference.  We will  begin sourcing member/supplier talent for these 2016 events via our directory - now even more important to have that profile up-to-date!

To get you started on the road to success and visibility we’ve complied a few tips-of-the-trade to get the most out of your profile.

Top tips for getting your profiles in to tip-top shape:

  1. Log-In: I know, right? It’s crazy, but get on in there and explore. There are dozens of tools for you, but you wont see them until you get in there and get your hands dirty.
  2. A Picture is Worth a Thousand Words (Especially a good one!): Make sure you put in as many pictures as you can, from your profile picture to your gallery. People want to SEE what you do. Even a picture of you or your staff working on an average day helps clients know you’re a real person.
  3. Multimedia = Multi-Faceted: The video may have killed the radio star, but we certainly got the better end of the deal. If you have any YouTube reels or video of your work, put it on there. You love seeing videos of other people’s work, they want the same of you!
  4. Leave no Digital Stone Unturned: Try and get as much information you can in there. Things like “keywords” and “Categories” make it easier for search engines to find you.
  5. Use Protection: No, not what your mother tried to teach you, I’m talking digital security. It’s important, so be sure to modify your security settings. I need to know your cell phone number in case I have a referral or I want to invite you to coffee, but the general public doesn’t need it necessarily (unless they do). Go to “settings” and modify what people see.
  6. Toot Your Horn: There is a social media feed just for you and other members. Use it as a platform to talk about what you’re doing, successes you’re having (hopefully thanks to the chamber), and deals you may be offering to customers or clients.
  7. Attend a Workshop: In the year ahead we are working to provide workshop opportunities that will allow you to sit down with other members, network, and work on your profiles together. Make sure you check out the monthly newsletter for upcoming opportunities.
This is your chamber, your opportunity and your network; and I encourage you to get the most out of it by starting with your profiles. It’s a small, but note-worthy step, in the process of networking and business development with the chamber and your potential clients.

As we look towards the new year, I hope we can all make each other’s businesses succeed with the help and support of our incredible community.

Written by TJ Chernick
Membership Account Executive, NGLCCNY

Questions about the chamber or your NGLCCNY member profile? Contact me at

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