Moey specializes in nontraditional tech driven installations, interactive sculptures, robotics, mobile apps and immersive/interactive spaces. Their specialty is technology/content-driven physical interactives and nontraditional interfaces. They create world renown, high-tech media/interactive installations and social applications for science centers, children’s museums, corporate clients, point of sale, marketing, museums, architects, fine artists and public spaces.
Some of Moey’s most notable works include an Interactive Garden for Macy’s Flower Show, the Audi World Cup Scoreboard, and the Battle of Blackwater Bay Experience promoting HBO’s third season of Game of Thrones.
In addition to their interactive experiences and exhibits, Moey also creates a variety of interactive products, including a fully functional Kids Cash Register and a Kids ATM that museums and other institutions typically place in role-play settings. Both products are designed in a realistic way, helping kids to learn financial literacy, mathematics, life skills and social skills in fun, imaginative ways.
Co-founders Molly Lenore and Joey Stein first met at the American Museum of Natural History in the early 2000s, where they were both employed. Together, they created interactive spaces and sculptures, transforming the museum into an immersive environment. These experiences prompted them to start Moey Inc. in 2003.
Since then, their work has been featured in a range of environments, including museums, planetariums, science centers, corporate visitor centers and branded installations. In all Moey projects an educational context is part of the mission. “How do we inspire?” Lenore asks. “We are known for our narrative development. We’re able to help people understand difficult subjects in a much more manageable way. [Moey] can radically change the way people learn and how we can teach them.”
Moey has been involved with nglccNY since early 2010. For Moey, visibility is the main factor. “It’s important to be out and open,” Lenore reflected, sharing part of her reason why she decided to become certified as an LGBT Business Enterprise. In addition to the certification with nglccNY, Moey is also certified by WBENC as a Women’s Business Enterprise. As a transwoman, Lenore reiterated the importance of visibility. “If you’re open and honest with [the partners], then it’s reciprocated.”
Lenore also enjoys the mentorship component of nglccNY. “I think it’s really important to be able to give back,” she says. “To be able to informally mentor somebody, or listen to somebody, or to guide them a little bit...I think that’s really critical.”
On thinking about advice for other businesses, Lenore emphasizes the importance of being inspired by the work and by the people that you are working with.
“I’m a big believer that everybody has a story to tell. You just have to listen.”
You can find Moey Inc. on Facebook and twitter, and also at moeyinc.com.
Michael Venturiello is the founder of Christopher Street Tours, an LGBTQ history walking tour company. He is a proud nglccNY Ambassador and sits on the Media and Communications committee.