Wednesday, March 7, 2012

March is Colorectal Awareness Month


Community event provides FREE colorectal cancer screenings for men and women

New York, NY (February 29, 2012) - It’s not just NY Giants fans seeing blue these days. You may have noticed that downtown has changed colors – that’s because March is Colorectal Cancer Awareness Month. The American Cancer Society and New York State Cancer Services Program have joined forces with this month’s “Main Street Goes Blue” campaign.

Blue is the universally recognized color for colorectal cancer, thethird leading cause of cancer death in the United States. “Main Street Goes Blue” is a community-wide event that raises awareness about colorectal cancer and provides free screenings to both men and women with little or no health insurance.

“This is an incredible opportunity to remind men and women over age 50 to get screened,” said Myrna Duarte, director for the American Cancer Society. “Early detection is critical. When colorectal cancers are detected at an early stage, the 5-year survival is 90%. However, fewer than 40% of colorectal cancers are diagnosed at this stage, in part because pe
ople are not being screened. That’s why an awareness effort like Main Street Goes Blue is so important.”

In addition to encouraging community members to wear blue and spread the message about the importance of regular screenings to save lives, local businesses are being asked to turn their storefronts and streets blue using lights, balloons and window displays. This year alone, an estimated 141,000 new colorectal cancer cases will be detected.

"We're dedicated to bring attention to the second leading cause of cancer death in the US. We’ll be dressing in blue at all 39 New York and New Jersey branches to kick off the campaign,” explains Brian F. Doran, regional executive for Banco Popular. “We'll also inform people about screening and prevention options, the devastating effect this cancer can have, and what we can do to help find a cure. We are proud to be part of this Community effort."

"Get your butts checked! It saved my life, it could save yours too,” says NYS Senator Bill Perkins, a colon cancer survivor. “Your family and community will appreciate it."

“It has been reported that only 58.6% of Americans are getting screened for colorectal cancer. Blacks, Hispanics and Asians get screened even less,” explains Karen Schmitt, director for the NYS Cancer Services Program. “Screening for colorectal cancer saves lives and is available for New Yorkers with or without insurance.”

NGLCCNY is thrilled to stand with the American Cancer Society as we 'Go Blue' in March,” says Richard Oceguera, president of the National Gay & Lesbian Chamber of Commerce NY. “We are committed to leveraging our resources to rally the business community to make a profound impact on New Yorkers' lives through this important initiative."

Men and women, age 50 and older, without health insurance are encouraged to call New York State Cancer Services Program at 1-866-442-CANCER (2262). According to the American Cancer Society, if all adults 50 and older were screened, death rates for colorectal cancer would be cut in half.

American Cancer Society Colorectal Cancer Screening Guidelines:
Beginning at age 50, both men and women at average risk for developing colorectal cancer should use one of the screening tests below:

  • Tests that find polyps and cancer
    Flexible sigmoidoscopy every 5 years*
    Colonoscopy every 10 years
    Double-contrast barium enema every 5 years*
    CT colonography (virtual colonoscopy) every 5 years*

  • Tests that mainly find cancer
    Fecal occult blood test (FOBT) every year*,**
    Fecal immunochemical test (FIT) every year*,**
    Stool DNA test (sDNA), interval uncertain*
    *Colonoscopy should be done if test results are positive.**For FOBT or FIT used as a screening test, the take-home multiple sample method should be used. An FOBT or FIT done during a digital rectal exam in the doctor's office is not adequate for screening.

For information on colorectal screening guidelines, or if you have been diagnosed and need assistance, call the American Cancer Society at 1-800-227-2345 or visit

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit

1 comment:

  1. Colorectal cancer is a serious problem, no doubt but is it terminal? It can be but you can take precautions to mitigate the effect of this disease. Colorectal cancer generally responds to chemotherapy treatment. There are people who fear the treatment more than they fear the disease. Chemotherapy can cause discomfort and can lead to problems like constipation. But medical science can provide relief from most of these side effects.